How to Build a Collection and Make Your Jewelry More Marketable

Many jewelry-makers have a desire to share their work with others by selling their pieces online, at shows, or in shops.  This is the logical next step for many beaders, but getting started is more than half the battle.  For those of you who are interested in taking this leap, developing your design personality and building collections will make you more marketable and make your displays more appealing to potential buyers.

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With no underlying theme, there is nothing to establish a collection.

If you are a beginner who has just started your jewelry-making journey, trying a bit of this and that by watching tutorials is the best way to find out where you are naturally gifted.  After making a few of these and a few of those, your jewelry collection starts to look a bit disorderly.  No piece relates to another.  Anyone looking at your current collection may not even be able to tell that it was all made by the same person.  To the right are some of my own pieces from the past couple years.  Although they may be pieces of which I am proud, they don’t have much in common.

Narrow your focus onto one theme or technique and explore it fully.  A theme can be anything that gives your work continuity.  Here are some examples of themes I consider when working on a collection:

  1. Technique or Process 
  2. Materials used
  3. Colors, textures, or patterns
  4. Telling a story

Consider how you can narrow your focus in one or several of these themes to create 10-20 pieces.  The photo below represents this particular set of themes:

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Pattern, Texture, and Technique tie these pieces together to form a collection.
  1. Technique: Bead embroidery
  2. Materials: Seed beads, metal bangle, and UltraSuede
  3. Colors/Textures/Patterns: I developed a pattern that I named “Origami” and used it for all three bangles.  I changed the colors, but drew from a narrow selection of colors for continuity within the collection.

 

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Technique and Materials are the main themes in this collection.

Another collection I’ve been working on is focused on the use of Czech Daggers and Rizos.  If you find a particular bead shape you love working with, explore all the ways to use it.  The collection I have developed around Daggers is shown above.  This collection exhibits my love of bead weaving and my current interest in the exploration of the drop shape, like Daggers and Rizos.

When you are ready to zero in on what will be the theme or trademark of your collection, you must first decide what will be the limiting factors.  These are the themes that will be represented in each piece, hence making the collection.  Then, acquire the materials you need in sufficient quantities to make 10-20 pieces.  Anything less than 10 pieces may not be enough to display as a collection.

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Add or subtract elements to a basic design for variation in a collection . Here I’ve used the same earring bezel but added a tassel to the pair on the left and swapped out the 11/0 seed beads for 2mm Czech Glass on the right pair.

Collections don’t need to stifle your creativity .  Although you are setting boundaries, explore all your options within those boundaries.  For example, take the same themes and apply them to earrings, necklaces, and bracelets.  You also don’t need to create all 10-20 pieces one after the other.  You may want to bounce back and forth between a couple collections so that you don’t get bored.

Set a goal for completing the collection.  Decide on a number of pieces that will be in your collection, or at least how many pieces you need before you can consider it ready to present to your audience, and then set a date by which you’d like to have them complete.  It could be the date of a craft fair, the launch of your new site, or just a date in the future you feel will give you enough time to complete your pieces.  Telling a friend, especially a fellow jewelry-maker or artisan, about your goal will hold you accountable.  Offer to work together with a friend on their goals, too.  Join a beading group or find a mentor.  The best advice and encouragement comes from people who are tackling the same goals as yourself or have more experience in an area where you want to grow.

Seeing your collection grow is very rewarding!  You’ll become more proficient in your area of focus, have a homogenous display that is easy for customers to shop, and give each individual piece elevated importance.  All these things translate to more sales. 🙂

As you develop your own collections, share your work on Beading & Jewelry Making (hosted by PotomacBeads.com).  I look forward to seeing what you create!

 

-Anna Taylor

PotomacBeads.com

 

 

 

 

 

 

 

 

 

 

 

 

 

10 Most Popular Bead Colors Today

Learn about which colors of beads are the most popular today across a wide variety of shapes and sizes.

Many have asked us, “what are the most popular bead colors?”  That questions can change with the season, with the specific type of bead, and over time, but each day at the Potomac Bead Company our number one task and top priority is to fulfill orders and ship them out to our customers as soon as possible.

It is always fun to see the color combinations that our customers choose as we are picking orders. Some stick to earth tones, others to pastels, and some order a mixture of all different shades.  Regardless of the wide array of colors of beads we ship out each day, there are always a few popular bead colors in 2018 that we see as a theme throughout orders.

I thought it would be fun to highlight for you our top 10 most sold colors (across all bead shapes) for you.  Unsurprisingly, these popular colors are almost ALL metallics and are great accents to any color palette. If you’re stumped when choosing colors and having trouble finding a good accent color to go with your palette, try out one of these.  You can’t go wrong with having any of these colors in your personal bead stash! The good news is, they are available in almost any bead shape you’d like, from seed beads, to czech glass beads and more!

Most Popular Bead Color #1 – Black & Matte Black/Jet/Jet Hematite

As you know, black goes WITH everything and is AVAILABLE in almost everything!  It’s no surprise that this color takes the number one spot on our list. Colors-Jet-2

Most Popular Bead Color #2 – Crystal Labrador Full
This beautiful silver color bead flies off the shelves.  As one of the most pure silver colors on the market, it adds a beautiful sparkle to any design.1-MiyukiCrystalLabradorFull2

Most Popular Bead Color #3 – Aztec Gold
Aztec Gold has always been my personal favorite.  It’s a trendy, subtle gold, not too yellow or bright and makes beautiful jewelry.Colors-AztecGold-2

Most Popular Bead Color #4 – Aluminum Silver
If you want a silver shade but don’t want the high shine of the crystal labrador full, aluminum silver should be your go-to color.
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Most Popular Bead Color #5 – Bronze
Bronze is another favorite of mine.  The deep chocolate brown is beautiful and especially popular during the fall.
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Most Popular Bead Color #6 – Ancient Gold/Metallic Mix
This color/mix on our list is possibly the most versatile.  Ancient Gold contains various soft metallic shades that all blend well together.  There are several Czech coatings that are a very similar blended coating, including Ancient Gold, Metallic Mix, & Purple Iris Gold.
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Most Popular Bead Color #7 – Copper/Vintage Copper
The copper and vintage copper colors are gorgeous rust-like colors that are very on-trend right now.
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Most Popular Bead Color #8 – Jet AB (Full, Matte)
This high-shine bead has a handful of shades.. From blue to green to yellow and sometimes a little bit if purple.  

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Most Popular Bead Color #9 – Crystal Vitrail
You can spot so many different colors in our crystal vitrail beads.  You’ll notice pink, purple, yellow, gold, and more!Colors-CrystalVitrail-2

Most Popular Bead Color #10 – Lava Red
Last but certainly not least is this lovely color.  If you’re looking for a red shade but don’t want the bright fire-engine look of an opaque red, try out the lava red.Colors-LavaRed-2

Well there you have our top 10 most popular bead colors and not surprisingly, these colors tend to sell quickly!  We arrived at these colors by comparing 30 of the most popular styles of beads, and ranking the colors of each across a 1-year period.  Note, that this list does NOT include crystal colors, because crystals tend to have very different types of colors.  The popularity for those also tends to be more in favor of transparent and AB (aurora borealis) styles.  Look for an upcoming blog focused specifically on crystals :).

Do you ever struggle picking colors?  This list of most popular bead colors can give you a great place to start when making your decisions about colors and colorways.  Best of all, most colors on this top 10 list will match nearly anything you add to it!

Be sure double check each item’s detail page on our website to make sure the color you want is currently in stock. If it’s not, stay tuned, more will be back in stock soon! Lastly, if you’re in need of some inspiration or what to see how some of these colors are used in designs, check out our extensive list of patterns and tutorials.

What are your favorite colors?  Let us know in the comments and happy beading!

-Lindsay
PotomacBeads.com
PotomacBeads.eu